Tuesday, June 21, 2016

What is S.E.O and how to do keyword research | S.E.O training lecture 1 (introduction)

What is S.E.O ?
S.E.O stands for Search Engine Optimization.In simplest words S.E.O is a technique with which you can increase the traffic to your website or videos.
S.E.O can also be defined as the process of increasing the ranking of your website in any search engine like Google, Bing , Yahoo etc.

Categories of S.E.O:
There are two categories of S.E.O :
  • White Hat S.E.O
  • Black Hat S.E.O
We will be focusing on White Hat S.E.O.




Search Engine Optimization consists of two main types:

  • On Page Optimization
  • Off Page Optimization 
In On-Page optimization we optimize our website for search engines(for example, its Title, Description, Tags etc).And in off-page optimization
we create backlinks of our website which are helpful for getting ranking to our website.

Keyword research:

What is keyword?:
As word "keyword" suggest, it is a "key" in the whole article.
For example , if we have an article about "mobile prices in Pakistan", then the main word ( keyword) would be mobile prices in Pakistan, even though we have written an article of two paragraphs .

What is keyword Research?:
Finding the best keyword for your business ( website ) is known as Keyword Research.
Free Tools for doing keyword research:
Paid Tools for doing keyword research:

Here is the list of categories on which you can do the Keyword Research:
Accommodations                            
Accounting & Auditing              
Acne 
Air Travel                            
Airline Tickets, Fares & Flights       
Alternative & Natural Medicine 
Anti-Aging                                  
Antiques & Collectibles              
Apparel                                        
Arts & Entertainment       
Arts & Entertainment Awards      
Astrology & Horoscopes  
Auto Financing                 
Auto Leasing                    
Baby
Baby Care & Hygiene      
Baby Diapering & Toilet Training
Baby, Parenting & Family
Baked Goods & Bakery Items
Baking Ingredients
Banking                                  
Baseball                                  
Beauty & Personal Care         
Biotech & Pharmaceutical      
Boat & Yacht Sales & Brokers
Boating & Water Recreation  
Boats & Watercraft         
Body Art                                
Books & Literature
Brokerages & Day Trading
Building Construction & Maintenance
Building Materials & Supplies
Business & Industrial
Business & Productivity Software
Business Finance                               
Business Management Software       
Business News & Media
Camping & Outdoor Recreation       
Car Audio & Video                                    
Car Dealers                                           
Car Parts & Accessories
Cards & Greetings                             
Cars & Trucks
Cartoons                                                
Chemical Industry
Children's Clothing
Clothing
Colleges, Universities & Post-Secondary Education  
Commercial & General Contracting
Commercial & Industrial Printing
Commercial Lending
Commercial Mortgages
Computer & Video Games
Computer Accessories
Computer Hardware
Computer Networking Devices
Computers
Computers & Consumer Electronics
Consumer Electronic Accessories
Consumer Electronics
Cooking
Cosmetic Surgery & Medical Spa Services
Credit & Lending
Credit Cards
Cruises & Cruise Services
Cuisines
Debit & Check Cards                       
Design & Engineering
Diets & Diet Programs
Digital Cameras
Dining & Nightlife
Dining & Nightlife Reviews, Guides & Listings
Domain Names & Domain Name Registration
Edgy & Bizarre
Education & Training
Email & Messaging
Energy & Utility
Entertainment Industry
Events, Shows & Cultural Attractions
Face Care
Family & Community
Film & TV Industry
Finance
Financial Planning & Management
Fitness
Fitness Classes & Instruction
Fixed Deposit Accounts & Certificates
Fixed Rate Mortgages
Food
Food & Groceries
Food Service Industry
Footwear
Fun & Trivia
Gambling
Games
Gardening
Gifts
Golf Equipment
Government Mortgages
GPS & Navigation
Grants, Scholarships & Financial Aid
Graphics & Multimedia Software
Guns & Firearms
Hair Care
Hardware Tools & Accessories
Health
Health Care Services
Health Conditions & Concerns
Hobbies & Leisure
Home & Garden
Home Appliances
Home Audio & Video
Home Decor & Interior Decorating
Home Equity Loans & Lines of Credit
Home Furniture
Home Improvement & Maintenance
Home Loans & Mortgages
Home Refinancing Loans
Hotels
Hotels, Motels & Resorts
Humor & Jokes
HVAC
Hygiene & Toiletries
Industrial Electronics
Industrial Goods & Manufacturing
Insurance
Interest Only Mortgages
Internet
Internet Service Plans
Internet Software & Web Goodies
Investing
Investor Relations & Venture Capital
IRAs
Jerseys & Knit Shirts
Jewelry
Job Listings
Jobs & Education
Kitchen & Dining
Laboratory Testing & Medical Diagnostic Services
Laptop Computers
Last Minute Travel
Loans
Luggage
Make-Up & Cosmetics
Massive Multiplayer Online Games
Maternity & New Parent
Medical Devices, Equipment & Supplies
Medical Diagnostic Equipment & Monitoring Devices
Mobile Phone Plans
Mobile Phones
Mobile Phones & Accessories
Money Transfer & Wire Services
Motor Vehicles
Motorcycles
Movies & Films
Music & Audio
Mutual Funds
News, Media & Publications
Nutrition & Dieting
Occasions
Occasions & Gifts
Occult & Paranormal
Offbeat
Office
Office & Facilities Management
Office Appliances
Online Banking
Online Games & Puzzles
Parenting & Family
Payday & Emergency Loans
Perfumes & Fragrances
Personal Lending & Borrowing
Personal Loans & Lines of Credit
Personal Training
Pet Breeding
Pet Food & Supplies
Pets & Animals
Pharmacy
Phone Plans
Photo & Video
Photographic & Digital Arts
Plant & Facility
Plastic & Cosmetic Surgery
Portable Media Devices
Power Tools
Private Banking
Project Management Software
Property Development
Property Development
Psychics & Fortune Telling
Real Estate
Real Estate Agents & Brokerages
Real Estate Investments
Real Estate Listings
Recipes
Reference Materials & Resources
Rental Listings
Resorts
Restaurants
Retirement Investments
Romance & Relationships
Scientific Equipment & Services
Securities
Security Equipment & Services
Shaving & Grooming
Shirts, Tops & Blouses
Skin Care
Skin Conditions & Skin Health
Smoking & Smoking Cessation
Social Networks & Online Communities
Software
Spa & Medical Spa
Specialty Travel
Sporting Goods
Sports
Sports & Fitness
Sports Fan Gear & Apparel
Spread Betting
Standardized & Admissions Tests
Stocks
Tanning & Sun Care
Telephony
Televisions
Title Loans
Tourist Attractions & Destinations
Toys
Translation
Transportation & Excursions
Travel & Tourism
Travel Booking Services
Travel Media & Publications
TV & Video
TV Broadcasting
TV Shows & Programs
Unsecured Credit & Lending
Used Motor Vehicles
Vacation Rentals
Vehicle Dealers
Vehicle Insurance
Vehicle Parts & Accessories
Vehicles
Video Games, Consoles & Accessories
Vision
Visual Art & Design
Vitamins & Supplements
Vocational Training & Trade Schools
Warts
Web Design & Development
Web Hosting
Web Portals
Weddings
Weight Loss Drugs & Medications
Weight Loss Products
Weight Loss Supplements
Wireless Devices
Yard, Garden & Patio


How to do proper Keyword Research?
In order to  do proper keyword research , watch the video given below.I am sure you would be able to do keyword research using Google keyword planner.

If you have any issue then feel free to ask us. We would be glad to help you .
If you like this then share it on Social media sites.
Sharing always give us more confidence.
You comments would be appreciated.
Keep visiting and keep learning !

18 comments:

  1. Thank You Bro For This Useful Lecture. Thanks Again And Waiting For Your Next Effort.

    ReplyDelete
    Replies
    1. INSHAA ALLAH next lecture will be uploaded on 24th or 25th June .
      Just keep visiting blog for more lectures.
      Keep visiting and keep learning !

      Delete
  2. useful information thank you :)

    ReplyDelete
    Replies
    1. My pleasure :)
      Just keep visiting and keep learning :)

      Delete
  3. Thank you so so much bro KHALIL AHMED

    ReplyDelete
    Replies
    1. Thanks for visiting our blog !
      Keep visiting and keep learning !

      Delete
  4. Replies
    1. First of all i would like to say Ameen.
      I would like to thank you for visiting us . Subscribe to our RSS feed to get notified when new post comes online.
      Just keep visiting and keep learning !

      Delete
  5. bro very nice work and great work from u......... keep it up and i m hoping for ur third lecture too ...

    ReplyDelete
  6. ap ki voice slow hoti hy..dunya k shor sharaby mn sunti nhi ...thora sa ap b ooncha bola krn taa k kano walon ko jaldi smjh aa jay.......mn to laptop k pass kaan laga k aur ankhen screen py laga k gour sy sunta hon....kiyun k achi baaat jidr sy b mily smj leni chahye....

    ReplyDelete
  7. bro hum ne tu abi vedio deki tu assignment kasy submit kary ???

    ReplyDelete
    Replies
    1. You can email me your assignments at :
      k.ahmed2k19@gmail.com

      Delete
  8. Thanks for sharing these tips. Apart from the Adwords keyword planner can you please suggest some other keyword analysis tool? I mean what tools SEO Expert like you are being used?

    ReplyDelete
  9. Without having contact, the best SEO company cannot get a customer's input and cannot work to improve the services or quality of work (such as a social media campaign) they are offering their client.
    should I build link pyramids

    ReplyDelete
  10. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article..
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    ReplyDelete